<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Nurture &#187; Marketing Automation</title>
	<atom:link href="http://blog.nurturehq.com/category/marketing-automation/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.nurturehq.com</link>
	<description></description>
	<lastBuildDate>Fri, 20 Aug 2010 06:45:55 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Marketing Automation &amp; Lead Nurturing Is Not Only For The Big Guys</title>
		<link>http://blog.nurturehq.com/marketing-automation-lead-nurturing-is-not-only-for-the-big-guys/</link>
		<comments>http://blog.nurturehq.com/marketing-automation-lead-nurturing-is-not-only-for-the-big-guys/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:06:31 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[big companies]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing program]]></category>
		<category><![CDATA[lead nurturing technology]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[saas]]></category>
		<category><![CDATA[small companies]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=173</guid>
		<description><![CDATA[A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is &#8220;we are too small for marketing automation technology or implementing a lead nurturing program&#8221;. It&#8217;s not always easy to break that perception even though a solution like Nurture is just as ideally suited to a small [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/marketing-automation-lead-nurturing-is-not-only-for-the-big-guys/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Much Is Too Much With Multi-touch Attribute Of Lead Nurturing?</title>
		<link>http://blog.nurturehq.com/how-much-is-too-much-with-multi-touch-attribute-of-lead-nurturing/</link>
		<comments>http://blog.nurturehq.com/how-much-is-too-much-with-multi-touch-attribute-of-lead-nurturing/#comments</comments>
		<pubDate>Thu, 07 May 2009 17:59:55 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[demandgen report]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing software]]></category>
		<category><![CDATA[multi-touch]]></category>
		<category><![CDATA[nurturing campaign]]></category>
		<category><![CDATA[smartlead]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[trackable emails]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=221</guid>
		<description><![CDATA[A recent article I read published on DemandGenReport &#8220;New Study Supports Payback Of Lead Nurturing, But Raises Questions Over Touch Count&#8221; made me question &#8220;how much is too much when it comes to the multi-touch approach of lead nurturing?&#8221; The study conducted and published by published SmartLead which you can find and download here download [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/how-much-is-too-much-with-multi-touch-attribute-of-lead-nurturing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Nurturing &#8211; Marketing Automation For Small Companies &#8211; Perceptions Can Change</title>
		<link>http://blog.nurturehq.com/lead-nurturing-marketing-automation-for-small-companies-perceptions-can-change/</link>
		<comments>http://blog.nurturehq.com/lead-nurturing-marketing-automation-for-small-companies-perceptions-can-change/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 14:48:02 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing programs]]></category>
		<category><![CDATA[lead nurturing technology]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[small companies]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Sugar CRM]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=88</guid>
		<description><![CDATA[There is a myth floating around that lead nurturing technology or marketing automation software are tools for the large organizations who have a million customers and a zillion leads to process. The truth: lead nurturing is just as applicable and benficial to small and mid sized businesses as it is to the large companies. There [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/lead-nurturing-marketing-automation-for-small-companies-perceptions-can-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Dont Need Marketing Automation Lead Nurturing &#8211; I Have A CRM</title>
		<link>http://blog.nurturehq.com/i-dont-need-marketing-automation-lead-nurturing-i-have-a-crm/</link>
		<comments>http://blog.nurturehq.com/i-dont-need-marketing-automation-lead-nurturing-i-have-a-crm/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:00:52 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[CRM software]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing software]]></category>
		<category><![CDATA[marketing automation software]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=79</guid>
		<description><![CDATA[&#8220;Lead nurturing and marketing automation technology you said? No thank you, we are good. We have been using Salesforce CRM for our leads and its working well for us, we don&#8217;t need marketing automation software to do the same. Thanks for reaching out though.&#8221; Click! That was a transcription of a prospect our inside sales [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/i-dont-need-marketing-automation-lead-nurturing-i-have-a-crm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Nurturing For The One Man Marketing &amp; Sales Team</title>
		<link>http://blog.nurturehq.com/lead-nurturing-for-the-one-man-marketing-sales-team/</link>
		<comments>http://blog.nurturehq.com/lead-nurturing-for-the-one-man-marketing-sales-team/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 15:05:09 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[business contacts]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nurture]]></category>
		<category><![CDATA[nurturing program]]></category>
		<category><![CDATA[one man]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[small companies]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=23</guid>
		<description><![CDATA[So the giant companies have their complex marketing automation solutions which are programmed to nurture millions of existing and prospective customers to gush out a flow of qualified leads to the salesforce and make sure they meet their multi million dollar quotas every month. How does lead nurturing and marketing automation software and technology apply [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/lead-nurturing-for-the-one-man-marketing-sales-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lead Nurturing Doesn&#8217;t Add Cost &#8211; It Reduces Cost</title>
		<link>http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/</link>
		<comments>http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 14:09:31 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[aberdeen group]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[generating new leads]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[lead generation machine]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing programs]]></category>
		<category><![CDATA[lead program]]></category>
		<category><![CDATA[nurturing solution]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=22</guid>
		<description><![CDATA[Here is a paragraph from the Aberdeen Group press release The 6th Day on dvd Linewatch movies for their recent research study, &#8220;Lead Nurturing: The Secret to Successful Lead Generation buy cialis &#8220;: &#8220;Successful organizations cannot afford to spend money generating qualified leads that slip through the pipeline when they do not result in immediate opportunities,&#8221; said [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Will 2009 See Simple Email Marketing Give Way To Lead Nurturing?</title>
		<link>http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/</link>
		<comments>http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 13:18:15 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[b2b marketers]]></category>
		<category><![CDATA[btob]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[eloqua]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email solutions]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[marketo]]></category>
		<category><![CDATA[vertical response]]></category>
		<category><![CDATA[vtrenz]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=19</guid>
		<description><![CDATA[Just before the new year dawned BtoB marketers put down their predictions and trends for the coming year. From what&#8217;s going to be hot in 2009 to what we may see burn as business to business marketing evolves along with the technolgy that drives it. Based on what we saw last year, one of the [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Lead Nurturing Basics: Be Conversational</title>
		<link>http://blog.nurturehq.com/lead-nurturing-basics-be-conversational/</link>
		<comments>http://blog.nurturehq.com/lead-nurturing-basics-be-conversational/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 00:52:15 +0000</pubDate>
		<dc:creator>Vaibhav</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[lead nurturing campaigns]]></category>
		<category><![CDATA[lead nurturing conversations]]></category>
		<category><![CDATA[lead nurturing strategy]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=18</guid>
		<description><![CDATA[buy motrin divx sum of all fears the Lead nurturing is the process of reaching out to your potential customers on a consistent basis across multiple channels to build a conversation with them, engage them and build trust that makes them think about your company and offering when they are ready to buy. Once it [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/lead-nurturing-basics-be-conversational/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Automated Lead Nurturing Is The Future Of B2B Marketing</title>
		<link>http://blog.nurturehq.com/why-automated-lead-nurturing-is-the-future-of-b2b-marketing/</link>
		<comments>http://blog.nurturehq.com/why-automated-lead-nurturing-is-the-future-of-b2b-marketing/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 02:16:27 +0000</pubDate>
		<dc:creator>Vaibhav</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[automated marketing]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[demand creation automation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>

		<guid isPermaLink="false">http://blog.nurturehq.com/?p=9</guid>
		<description><![CDATA[B2B marketing and lead generation has becoming increasingly challenging over the past 5 years. While marketers have employed a range of initiatives to drive demand, including trade shows, direct mail, email marketing, webinars and search marketing, buyers have evolved further to block out these messages to focus on what&#8217;s most important to them. Yet, the [...]]]></description>
		<wfw:commentRss>http://blog.nurturehq.com/why-automated-lead-nurturing-is-the-future-of-b2b-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
