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They just got better. Theres a lot of buzz at the Nurture camp this week as we get ready to officially throw open “Nurture for Salesforce” which has been in the works for some time. The new flavor of Nurture keeps in tune with Nurture Pro download rounders divx

and the other versions of the lead nurturing solution

New in Town aka Chilled In Miami ipod

in being very simple and easy to use while completely adapting itself to sales people rather than marketers.

Nurture for Salesforce has been developed as an appexchange application which can easily be added to any existing Salesforce.com account and setup very quickly. The application will help sales persons using SFDC

to send out “trackable” emails from within the leads or contacts page of their Salesforce accounts and give them a clear insight into the what happens after the email is sent out which is usually a blindspot for most.  It creates an activity stream for each lead which displays email opens, clicks, link clicks, landing page visits and other activity within Salesforce to help inside sales and sales gain clear visibility into the activity before connecting with their leads.

Activity tracking has been one of the most useful features in lead nurturing technology and goes a long way in going into sales call better informed and having a clear idea of what content the lead has shown interest in. However this kind of insight was found lacking while sending emails straight from Salesforce accounts where sales teams usually contact prospects and leads from as the development team at Nurture noticed. Its the sales team which could really make the most of being able to track the interest levels and interest areas of a lead and use this to their advantage while calling or meeting them and since most of them are comfortable within the Salesforce.com application environment, creating this activty tracking feature without having to leave the Salesforce CRM application seemed like the ideal solution rather than having to refer to a seperate application.

While Nurture for Salesforce has not been listed in Salesforce appexchange as yet and is still awaiting an officla release date, it’s ready for any early birds who would like to check out a demo or add some punch to their SFDC email sending capabilities. Simply fill in the “Getting Started” form at the bottom of the page or get in touch with us!