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	<title>Nurture &#187; User Retention</title>
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		<title>Lead Nurturing Programs To Boost Customer Retention Activity</title>
		<link>http://blog.nurturehq.com/lead-nurturing-programs-to-boost-customer-retention-activity/</link>
		<comments>http://blog.nurturehq.com/lead-nurturing-programs-to-boost-customer-retention-activity/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:49:08 +0000</pubDate>
		<dc:creator>Neil</dc:creator>
				<category><![CDATA[User Retention]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[lead nurturing programs]]></category>
		<category><![CDATA[Marketing Automation]]></category>

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		<description><![CDATA[A lot of focus has shifted to customer retention from new customer acquisition ever since company budgets dried up with the sluggish economy. Although I&#8217;m not a believer in the strategy that companies should stop looking at new customers altogether and focus their activity towards retaining existing ones, customer retention as well as upselling to [...]]]></description>
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