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I signed up for a webinar that caught my attention last month although now I can’t quite remember what it was about. I missed that webinar this Monday as I was distracted by a slideshare presentation I was working on at the time. The truth is…I forgot about it and it slipped my mind completely. I had a lot of things on my mind on Monday and in my defense, it’s been about a month since I signed up for it. Come to think about it, if I could just remember what it was about, I could probably search to see if there was a recorded version I can watch later today when I’m done with this post.

Hush movies Who ever was responsible for managing that webinar and webinar marketing could have done a few things better because I had every intention of attending when I signed up but I didn’t. So what went wrong? Lets go over the issues:

• I signed up about a month ago and didnt receive any follow ups since the sign up confirmation email
• Over time I’ve forgotten the webinar, the topic and the company that was hosting it. There was no communication during the month long gap
• On the day of the webinar at the time it was to start, I was distracted by something else and there was no reminder about the webinar that day to ensure I kept that time slot free
• There was no follow up after the webinar to connect with me and pursuade me to check out the webinar recording considering I missed the actual event but may still be interested

Constant communication. Those are the two key words to a successful webinar marketing campaign nocturna divx download which drives the maximum number of attendees. Whether you use an automated webinar marketing solution or email and phone calls to reach out to prospects, one of the main objectives of lead nurturing programs “to stay fresh in the prospects mind” is also what applies here. A simple weekly reminder about the webinar or leaving a voicemail can help ensure your webinar is still on your prospects agenda. Those last minutes on the day of the webinar is your final window of opportunity to try and convert a sign-up into an attendee and a small reminder can spell the differnce between the two. Lead nurturing Youth Without Youth trailer

technology or webinar marketing software can help you automate this reachout since those last moments are also often the busiest and reaching out to each sign up individually can be cumbersome. However its done finally, its important to be able to reach out to your audience and say “we start in 15 minutes, are you ready?” When you have done so much to drive sign ups you don’t want to miss out on an attendee just because he/she forgot about  it at the last minute. Make the most of those precious last moments!

Webinars have become a staple component of the marketing mix and lead generation strategy for a lot of b2b companies and yet marketing the webinar to drive the maximum attendees is a marketing challenge in itself. A large part of that challenge lies in the fact that a lot of components and activities go into process of webinar marketing and while each activity contributes in some way to making the webinar a sucess, it’s difficult for marketers to get clear visibility into just how well potental attendees are responding at every strange of that process and the overall metrics of their activities. From webinar advertisements, awareness messages, first invitation emails, reach outs, follow ups, reminders to post webinar follow ups there is very little clarity on where the entire effort stands after each stage and thats where a lead nurturing application or solution can help you drive the process a lot better.

How? Well lets have a closer look at what lead nurturing solutions typically offer over traditional email marketing software and how it applies to the webinar marketing

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process:

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• Firstly lead nurturing solutions allow you to plan and schedule your reachout with a rule based system so you can plan to send out the first invites on a list of leads uploaded to the system and use triggers to send approprite responses or reminders to those who sign up, those who opened and those who haven’t read it. This allows you to schedule all the email communication from the present till a week before the event, a few days before the event right down to just hours before the actual event and have that process automated.
• Lead nurturing solutions help track activity on each email sent and this can help identify and mark those  leads which read and signed up for the webinar, the ones which read or opened the email several times (indicating possible interest) but didnt sign up and those who havent opened  their email at all. Its this kind of visibility into the activity which can help the tele marketing efforts to be focussed on those which have indicated a lot of activity or interest which can help convert more leads into sign ups.
• Ability to automate regular reach outs and follow ups through email messages will help keep leads who have signed up in the loop and constantly aware about the event to drive a better attendee rate.
• Lastly, lead nurture technology almost always comes with some amount of campaign metrics which is crucial for understanding how many leads were contacted, how many opened, how many responded at the first stage, how many responded at later stanges, how many converted to signups and so on. The ability to measure and take stock of this will help improve on the results for upcoming webinars.

If a webinar sign up is compared to a sale, then the process of webinar marketing and driving attendees can be compared to the lead nurturing

process and driving prospects towards sales. Using intelligent lead nurture technology can be leveraged to give you that extra boost in terms of attendees and streamline your webinar

marketing process. It’s simple and yet, very effective.

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