Webinars have become a staple component of the marketing mix and strategy for a lot of companies and yet marketing the webinar to drive the maximum attendees is a marketing challenge in itself. A large part of that challenge lies in the fact that a lot of components and activities go into process of webinar marketing and while each activity contributes in some way to making the webinar a sucess, it’s difficult for marketers to get clear visibility into just how well potental attendees are responding at every strange of that process and the overall metrics of their activities. From webinar advertisements, awareness messages, first invitation emails, reach outs, follow ups, reminders to post webinar follow ups there is very little clarity on where the entire effort stands after each stage and thats where a lead nurturing or solution can help you drive the process a lot better.