Comments on: Lead Nurturing Doesn't Add Cost – It Reduces Cost

By: Annemarie Tallant

Annemarie Tallant — Mon, 08 Nov 2010 17:16:50 +0000

This domain appears to recieve a great deal of visitors. How do you advertise it? It gives a nice individual spin on things. I guess having something useful or substantial to post about is the most important thing.

By: Telemarketing Companies

Telemarketing Companies — Fri, 24 Sep 2010 09:18:00 +0000

This is an insightful post. Companies have to remember to balance all resources they have.

By: KPO

KPO — Tue, 13 Jul 2010 07:53:00 +0000

The secret to successful lead generation, and in turn marketing, in the business-to-business space today is process. This process, that converts more inquiries into qualified leads and qualified leads into sales, is called lead nurturing. Lead nurturing is all about having consistent and meaningful dialog with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people. In the end, it’s the act of maintaining mind share and building solid relationships with economic buyers. It’s not a sales person calling up every few months to find out if a prospect is “ready to buy yet.”

By: Contact Center Philippines

Contact Center Philippines — Mon, 28 Jun 2010 13:03:59 +0000

Clear, concise, and informative. Thanks for the helpful sharing! As interactive marketing tools and analytics increase in capability, lead nurturing has become a highly cost-effective way to provide a strong tailwind for your selling efforts.

By: Justin Hitt

Justin Hitt — Wed, 25 Mar 2009 16:53:09 +0000

I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)

Best,

Justin

By: Justin Hitt

Justin Hitt — Wed, 25 Mar 2009 09:53:09 +0000