Comments on: Lead Nurturing Doesn’t Add Cost – It Reduces Cost http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/ Fri, 20 Aug 2010 12:42:18 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: KPO http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/comment-page-1/#comment-99 KPO Tue, 13 Jul 2010 07:53:00 +0000 http://blog.nurturehq.com/?p=22#comment-99 The secret to successful lead generation, and in turn marketing, in the business-to-business space today is process. This process, that converts more inquiries into qualified leads and qualified leads into sales, is called lead nurturing. Lead nurturing is all about having consistent and meaningful dialog with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people. In the end, it’s the act of maintaining mind share and building solid relationships with economic buyers. It’s not a sales person calling up every few months to find out if a prospect is “ready to buy yet.” The secret to successful lead generation, and in turn marketing, in the business-to-business space today is process. This process, that converts more inquiries into qualified leads and qualified leads into sales, is called lead nurturing. Lead nurturing is all about having consistent and meaningful dialog with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people. In the end, it’s the act of maintaining mind share and building solid relationships with economic buyers. It’s not a sales person calling up every few months to find out if a prospect is “ready to buy yet.”

]]> By: Contact Center Philippines http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/comment-page-1/#comment-98 Contact Center Philippines Mon, 28 Jun 2010 13:03:59 +0000 http://blog.nurturehq.com/?p=22#comment-98 Clear, concise, and informative. Thanks for the helpful sharing! As interactive marketing tools and analytics increase in capability, lead nurturing has become a highly cost-effective way to provide a strong tailwind for your selling efforts. Clear, concise, and informative. Thanks for the helpful sharing! As interactive marketing tools and analytics increase in capability, lead nurturing has become a highly cost-effective way to provide a strong tailwind for your selling efforts.

]]> By: Justin Hitt http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/comment-page-1/#comment-90 Justin Hitt Wed, 25 Mar 2009 16:53:09 +0000 http://blog.nurturehq.com/?p=22#comment-90 I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)<br><br>Best,<br><br>Justin I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)

Best,

Justin

]]> By: Justin Hitt http://blog.nurturehq.com/lead-nurturing-doesnt-add-cost-it-reduces-cost/comment-page-1/#comment-61 Justin Hitt Wed, 25 Mar 2009 09:53:09 +0000 http://blog.nurturehq.com/?p=22#comment-61 I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)<br><br>Best,<br><br>Justin I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)

Best,

Justin

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