Comments on: Lead Nurturing – Tracking Lead Activity On Your Website http://blog.nurturehq.com/lead-nurturing-tracking-lead-activity-on-your-website/ Fri, 24 Jul 2009 10:39:24 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: margesh http://blog.nurturehq.com/lead-nurturing-tracking-lead-activity-on-your-website/comment-page-1/#comment-77 margesh Sat, 18 Apr 2009 10:02:59 +0000 http://blog.nurturehq.com/?p=181#comment-77 Using the web activity tracking features that lead nurturing software offers, it’s not to difficult to vizualize the browsing patterns of leads on the company website. For example if a lead goes from your email to a landing page on your website, selects the product or offering which interests them, reviews information on that product, downloads content related to it and proceeds to a request form or tries to connect with the company, it displays a good website flow which is working towards building interest in being contacted by the company. On the other hand if the lead goes to the homepage, clicks random links very quickly and leaves the site quickly, it means the website is not able to keep them engaged and needs to be worked on.<br><br>Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all till all the elements work in synch, adjustments need to be made to reach that goal of generating a steady flow of qualified leads. Using the web activity tracking features that lead nurturing software offers, it’s not to difficult to vizualize the browsing patterns of leads on the company website. For example if a lead goes from your email to a landing page on your website, selects the product or offering which interests them, reviews information on that product, downloads content related to it and proceeds to a request form or tries to connect with the company, it displays a good website flow which is working towards building interest in being contacted by the company. On the other hand if the lead goes to the homepage, clicks random links very quickly and leaves the site quickly, it means the website is not able to keep them engaged and needs to be worked on.

Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all till all the elements work in synch, adjustments need to be made to reach that goal of generating a steady flow of qualified leads.

]]> By: bizsugar.com http://blog.nurturehq.com/lead-nurturing-tracking-lead-activity-on-your-website/comment-page-1/#comment-76 bizsugar.com Wed, 15 Apr 2009 11:40:54 +0000 http://blog.nurturehq.com/?p=181#comment-76 <strong>Lead Nurturing - Tracking Lead Activity On Your Website | Nurture...</strong> Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all ... Lead Nurturing – Tracking Lead Activity On Your Website | Nurture…

Web activity tracking is a great indicator of what needs to be added to the website, what needs to be changed, what needs to be provided to make the website as much a part of the lead nurturing process as the software application being used. After all …

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