They just got better. There's a lot of buzz at the Nurture camp this week as we get ready to officially throw open "" which has been in the works for some time. e has been developed as an appexchange application which can easily be added to any existing account and setup very quickly. The application will help sales persons using Activity tracking has been one of the most ...

It's a good sign when a prospect who has received an email from your company opens it. It's a better sign when they open and read an email multiple times and it's an even better sign when someone clicks through and actively reviews content on your web site. Thats when you know you have a lead thats absorbing the content you've developed on your site and that lead is being nurtured. When it comes to being able to track lead web activity on ...

I don't literally mean "dead people" although it would be a great advance in technology if lead nurturing could do that. I mean bringing dead leads back into the sales pipeline using . A lot of companies gather leads over long periods of time through various channels and somewhere along the line, they get marked "cold" or "dead" in the CRM and never to be seen again. These dead leads can still be very valuable but they need a little nurturing. of Eloqua shares ...

And the Marketing Sherpa email marketing award for Best Automated Series – Auto Responder goes to (long pause) Sony Corporation & Datran Media! If you look into the campaign which Datatran made a superb watch the true grit out of , you'll find a well crafted and equally well distributed campaign which consisted of 3 automated welcome email messages to a group new Sony Rewards Loyalty Program each sent a few days apart to engage them while educating them about the program. ...

A common question for those who are out looking to set up their own for the first time is "how do I plan a campaign?". Having a in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there are no fixed definte formulas which if followed will guarantee you a fixed response rate. Whats best for your business may not be as effective in someone elses ...

A lot of focus has shifted to customer retention from new customer acquisition ever since company budgets dried up with the sluggish economy. Although I'm not a believer in the strategy that companies should stop looking at new customers altogether and focus their activity towards retaining existing ones, customer retention as well as upselling to your customer base is worth pursuing actively. Typically, existing customers which have a strong relation built with your company are easier to engage than new prospects and calling ...

paul download ipod A question posted on Linkedin on why very few B2B vendors do effectively sparked off an on what kind of expectaions sales and marketing executives have from lead nurturing and what the reality and actual purpose of it is. A brilliant reply by  - President, gives a clear perspective on how far away from reality these expectations can be. Rachel says There is no such thing as demand creation, only demand identification. People seem to think ...