And the Marketing Sherpa email marketing award for Best Automated Series – Auto Responder goes to (long pause) Sony Corporation & Datran Media! If you look into the campaign which Datatran made a superb watch the true grit out of , you'll find a well crafted and equally well distributed campaign which consisted of 3 automated welcome email messages to a group new Sony Rewards Loyalty Program each sent a few days apart to engage them while educating them about the program. ...

paul download ipod A question posted on Linkedin on why very few B2B vendors do effectively sparked off an on what kind of expectaions sales and marketing executives have from lead nurturing and what the reality and actual purpose of it is. A brilliant reply by  - President, gives a clear perspective on how far away from reality these expectations can be. Rachel saysThere is no such thing as demand creation, only demand identification. People seem to think ...