Lead Nurturing Continues From Where Email Marketing Stops

Sometime well before even started taking shape, I was working with inside sales for technology products and services, we would use microsoft outlook as our primary email client and for a small startup company, it wasn't a bad solution to send out small email campaigns to a set of prospects although not ideal for larger campaigns. I think the most impressive feature as an inside sales rep was that you could be notified when the email was delivered, when the email would bounce and that all important read received notification. As little as that notification can tell you, it ...