"Well ofcourse you should strike while a lead is hot...isn't that way too obvious a statement to make?", you might be thinking. However in practice, it isn't always followed by companies even those equipped with state-of-the-art . Leads which display a sudden spike in activity levels and can be scored higher are ones that are calling out to be contacted and followed up with personally by sales. If leads that have been nurtured to the point they have reached a level where ...

So the giant companies have their complex marketing automation solutions which are programmed to millions of existing and prospective customers to gush out a flow of qualified leads to the salesforce and make sure they meet their multi million dollar quotas every month. How does and marketing automation software and technology apply to the one man marketing/sales team in a start-up or a smaller company? The multi-role professional who can be CEO, VP of Marketing & VP of Sales all rolled into one and looks for and sends emails while simultaneously making phone calls to prospects. Does ...