A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is "we are too small for marketing automation technology or implementing a lead nurturing program". It's not always easy to break that perception even though a solution like is just as ideally suited to a small business or startup with a few leads as a bigger company. It's not uncommon to hear thoughts like "we would love to setup a ...

There is a myth floating around that lead software are tools for the large organizations who have a million customers and a zillion leads to process. The truth: lead nurturing is just as applicable and benficial to small and mid sized businesses as it is to the large companies. There was a time when having a CRM software solution was also known to be an expensive investment large companies could make to better manage their marketing and customer data processes ...

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So the giant companies have their complex marketing automation solutions which are programmed to millions of existing and prospective customers to gush out a flow of qualified leads to the salesforce and make sure they meet their multi million dollar quotas every month. How does and marketing automation software and technology apply to the one man marketing/sales team in a start-up or a smaller company? The multi-role professional who can be CEO, VP of Marketing & VP of Sales all rolled into one and looks for and sends emails while simultaneously making phone calls to prospects. Does ...