http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/ Thu, 09 Feb 2012 15:18:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/comment-page-1/#comment-94 Neil Sequeira - ReadyContacts Wed, 01 Apr 2009 23:27:25 +0000 http://blog.nurturehq.com/?p=129#comment-94 Thanks for the comments Robert, Michael. It is a rather bold statement to say there is no such thing as demand creation and only demand identification. I say that because I got some strong feedback for this post from another reader on a Linkedin group who doesn't agree with it and I can understand his point of view too. I wouldn't completely dismiss the term demand creation or demand generation completely and think its a valid term to describe lead generation and marketing activities which focus on creating demand for your product or offering. However while talking about the use of lead nurturing programs I agree demand identification is a term that describes the motive of nurturing leads. Thanks for the comments Robert, Michael. It is a rather bold statement to say there is no such thing as demand creation and only demand identification. I say that because I got some strong feedback for this post from another reader on a Linkedin group who doesn't agree with it and I can understand his point of view too. I wouldn't completely dismiss the term demand creation or demand generation completely and think its a valid term to describe lead generation and marketing activities which focus on creating demand for your product or offering. However while talking about the use of lead nurturing programs I agree demand identification is a term that describes the motive of nurturing leads.

]]> http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/comment-page-1/#comment-93 Michael Nicholas Wed, 01 Apr 2009 21:40:21 +0000 http://blog.nurturehq.com/?p=129#comment-93 Well said on all points. Well said on all points.

]]> http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/comment-page-1/#comment-67 Neil Sequeira - ReadyContacts Wed, 01 Apr 2009 16:27:25 +0000 http://blog.nurturehq.com/?p=129#comment-67 Thanks for the comments Robert, Michael. It is a rather bold statement to say there is no such thing as demand creation and only demand identification. I say that because I got some strong feedback for this post from another reader on a Linkedin group who doesn't agree with it and I can understand his point of view too. I wouldn't completely dismiss the term demand creation or demand generation completely and think its a valid term to describe lead generation and marketing activities which focus on creating demand for your product or offering. However while talking about the use of lead nurturing programs I agree demand identification is a term that describes the motive of nurturing leads. Thanks for the comments Robert, Michael. It is a rather bold statement to say there is no such thing as demand creation and only demand identification. I say that because I got some strong feedback for this post from another reader on a Linkedin group who doesn't agree with it and I can understand his point of view too. I wouldn't completely dismiss the term demand creation or demand generation completely and think its a valid term to describe lead generation and marketing activities which focus on creating demand for your product or offering. However while talking about the use of lead nurturing programs I agree demand identification is a term that describes the motive of nurturing leads.

]]> http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/comment-page-1/#comment-66 Michael Nicholas Wed, 01 Apr 2009 14:40:21 +0000 http://blog.nurturehq.com/?p=129#comment-66 Well said on all points. Well said on all points.

]]> http://blog.nurturehq.com/the-marketing-automation-lead-nurturing-myth/comment-page-1/#comment-64 Robert J. Moreau Tue, 31 Mar 2009 11:29:42 +0000 http://blog.nurturehq.com/?p=129#comment-64 Great topic! The position being taken regarding lead nurturing has to include a large company (mid-cap/large cap) vs. small company dynamic as well as the type of product or service you offer, specifically as it relates to the length of your customers buying cycle. The idea that a CEO of a mid-cap company thinks he can generate sales by pounding the phones if they are selling medical equipment or technology is a falsehood. For smaller companiees I agree with the position being taken, but when dealing in a different space you must understand the importance of technology as well as how best to leverage it within the marketing and sales landscape. Great topic! The position being taken regarding lead nurturing has to include a large company (mid-cap/large cap) vs. small company dynamic as well as the type of product or service you offer, specifically as it relates to the length of your customers buying cycle. The idea that a CEO of a mid-cap company thinks he can generate sales by pounding the phones if they are selling medical equipment or technology is a falsehood. For smaller companiees I agree with the position being taken, but when dealing in a different space you must understand the importance of technology as well as how best to leverage it within the marketing and sales landscape.

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