Comments on: Will 2009 See Simple Email Marketing Give Way To Lead Nurturing? http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/ Fri, 24 Jul 2009 10:39:24 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: venkat2009 http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/comment-page-1/#comment-81 venkat2009 Fri, 24 Jul 2009 10:39:24 +0000 http://blog.nurturehq.com/?p=19#comment-81 I regsitered the Domain & Express Email Marketing services in the site <a href="http://www.tucktail.com/tt/express-email-marketing/" rel="nofollow">express-email-marketing</a>@low cost... I regsitered the Domain & Express Email Marketing services in the site express-email-marketing@low cost…

]]> By: Marcello Fabiano http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/comment-page-1/#comment-46 Marcello Fabiano Tue, 03 Mar 2009 22:30:26 +0000 http://blog.nurturehq.com/?p=19#comment-46 Theres a new concept out there called Relationship Management Tele-Consulting (RMTC) thats getting some big companies interested. Its offered by an Australian company called The Database Dept. Theres a new concept out there called Relationship Management Tele-Consulting (RMTC) thats getting some big companies interested. Its offered by an Australian company called The Database Dept.

]]> By: Jay Farlow http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/comment-page-1/#comment-10 Jay Farlow Wed, 07 Jan 2009 21:02:30 +0000 http://blog.nurturehq.com/?p=19#comment-10 Neil: You’re absolutely right that marketing automation and lead nurturing are become essential tools, especially during this recession. Determining who is ready for a sales call and nurturing those who are not (until they ARE ready) is absolutely necessary, especially in the B2B world, where so much time elapses between the initial inquiry and the sale. It can be impossible, however, to do that manually – it’s just too much work. The best solutions, including those of our client, Market2Lead (www.market2lead.com), not only automate the scoring and nurturing process, but also automatically modify and personalize the nurturing program based on the activities of each individual prospect. Another important attribute of marketing automation software is the ability to determine the ROMI of each campaign, in terms of sales opportunity dollars (rather than number of web page views, for example) even without the cooperation of sales representatives. Market2Lead does this automatically, thus enabling marketers to reduce waste and bring in the most sales per marketing dollars spent. Neil:

You’re absolutely right that marketing automation and lead nurturing are become essential tools, especially during this recession.

Determining who is ready for a sales call and nurturing those who are not (until they ARE ready) is absolutely necessary, especially in the B2B world, where so much time elapses between the initial inquiry and the sale.

It can be impossible, however, to do that manually – it’s just too much work.

The best solutions, including those of our client, Market2Lead (www.market2lead.com), not only automate the scoring and nurturing process, but also automatically modify and personalize the nurturing program based on the activities of each individual prospect.

Another important attribute of marketing automation software is the ability to determine the ROMI of each campaign, in terms of sales opportunity dollars (rather than number of web page views, for example) even without the cooperation of sales representatives. Market2Lead does this automatically, thus enabling marketers to reduce waste and bring in the most sales per marketing dollars spent.

]]> By: Adam Blitzer http://blog.nurturehq.com/will-2009-see-simple-email-marketing-give-way-to-lead-nurturing/comment-page-1/#comment-9 Adam Blitzer Tue, 06 Jan 2009 22:46:18 +0000 http://blog.nurturehq.com/?p=19#comment-9 I think in the B2B arena, we will see marketers increasingly move towards marketing automation / lead nurturing. Email is a tremendously cost effective marketing channel and adding the extra advantages of nurturing (timing and personalization), you take a good medium and make it even better. We're still seeing this as a space for early adopters but the market will really mature in the next couple of years. I think in the B2B arena, we will see marketers increasingly move towards marketing automation / lead nurturing. Email is a tremendously cost effective marketing channel and adding the extra advantages of nurturing (timing and personalization), you take a good medium and make it even better. We’re still seeing this as a space for early adopters but the market will really mature in the next couple of years.

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